Facebook Apologizes For Ban On Ad Featuring Plus-Size Model

Facebook Apologizes For Ban On Ad Featuring Plus-Size Model

( 4UMF NEWS ) Facebook Apologizes For Ban On Ad Featuring Plus-Size Model:

After making headlines for its supposedly-biased Trending Topics earlier this month, Facebook is in the news again with another controversial overreach.

The tech giant is apologizing after removing an ad featuring the plus-size model Tess Holliday, for "[depicting] a body or body parts in an undesirable manner."

Facebook banned a photo of Holliday, which Cherchez la Femme, an Australian feminist Facebook page, posted to advertise an upcoming event focused on body positivism.

Jess, a producer for the Cherchez la Femme page, shared the takedown notice she received from Facebook after posting the picture — and the language is shocking and shameful, with Facebook explaining they removed the ad because it "[makes] viewers feel bad about themselves."

"Facebook responded by telling me that the ad wasn't approved because the image contravened their 'health and fitness policy', and that I should instead consider replacing this image with one of a 'relevant activity, such as running or riding a bike,'" Jess wrote.

"Facebook has ignored the fact that our event is going to be discussing body positivity (which comes in all shapes and sizes, but in the particular case of our event, fat bodies), and has instead come to the conclusion that we've set out to make women feel bad about themselves by posting an image of a wonderful plus sized woman."

After Cherchez la Femme's post, Facebook reversed its decision, issuing an apology.

"Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," Facebook wrote in a statement to The Guardian. "This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad."