( 4UMF NEWS ) OVO And Jordan Release New Shoe:
It was only a few weeks ago that OVO announced a pop-up shop in L.A., and today it looks like they dropped what everyone was waiting for—the “OVO” Air Jordans.
According to multiple sources on Instagram, the pop-up released the “OVO” Air Jordan X in white and black colorways just a few hours ago without any notice. ‘Heads took to Instagram to flex their pairs while some enterprising individuals are already listing them on eBay for upwards of $14,000. Both pairs retailed for $225.
While the surprise drop is certainly disappointing to sneakerheads, one has to imagine the chaos that might’ve ensued if they actually announced an official release.
There’s no word on whether more pairs will be released or how many were sold, but if you’re in the L.A. area it’s definitely worth a daily visit to try your luck until April 30 when the pop-up closes.
The shop is located at 112 1/2 S. La Brea, Los Angeles.
An observant commenter was quick to point out that Drake is from the 416, Toronto’s area code and Drizzy’s hometown, and today’s date is indeed 4/16. He even got it tatted on his rib cage several years ago. Coincidence? Maybe. Illuminati?
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